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The goal? Increase $2.5 million to assist World Bicycle Reduction ship bomber bikes to of us in rural communities.
Chances are you’ll not notice it, however bicycles are a vital software within the battle towards international poverty. For the second 12 months in a row, Trek is partnering with World Bicycle Reduction to assist be sure that individuals in rural communities have entry to rugged, reliable transportation.
The bike in query is known as the Buffalo Bicycle, and it’s designed to face as much as the pains of rural life in African, Southeast Asian, and South American communities.
World Bicycle Reduction assembles the machines domestically and makes use of a upkeep coaching program to assist recipients maintain their bikes in working order.
In 2021, the Trek/World Bicycle Reduction partnership delivered 11,000 Buffalo Bicycles to rural areas worldwide. And this 12 months, the duo is aiming larger.
“We’re setting our targets even larger this 12 months to get extra Buffalo Bicycles into communities with a view to assist extra recipients conquer the problem of distance and obtain independence,” stated Bob Burns, Trek Bicycle Vice President of Advocacy.
If you happen to’ve acquired a Trek retailer close by, pop in and donate in individual. If not, you possibly can at all times head to Trek’s web site. The marketing campaign runs from Nov. 7 to Dec. 31, and Trek will match donations of as much as half one million bucks. It’s laborious to think about a greater option to spend your cash this vacation season.
“Ladies and women who have been as soon as hassled, exhausted, late to highschool and worse — can now minimize their transportation time in additional than half, construct their confidence and keep at school,” stated Johanna Vega, World Bicycle Reduction’s Program Supervisor in Colombia. “The Buffalo Bicycle has been a sport changer for them and their communities.”